About Us

A name whispered in the wind, born from a flower that blooms only once under a desert moon.

In the forgotten oasis of ancient Arabia, there was a flower so rare it bloomed only once in a lifetime — its petals kissed by starlight, its scent carried across dunes by the breath of night. That flower had no name… until now.

nufaar
/nuː-fɑːr/
نوفار

nufaar is more than a name — it is an essence. It speaks of mystery, rebirth, and beauty beyond time. It captures the delicate soul of the East and distills it into something unforgettable.

Behind the Name

Behind this story is a real team with a real love for fragrances.
We founded nufaar in Dubai after years of navigating perfume counters where everything smelled great but nothing felt personal. We wanted a place where choosing a fragrance felt simple, inspiring, and human.

Our Mission

To help people discover fragrances that feel like them — their mood, their moment, their story.

What We Believe In

Honest descriptions – Real scent profiles without the fluff.
Authenticity always – 100% genuine products from trusted partners.
Customer happiness – Fast delivery, easy returns, and support that truly cares.
Discovery without pressure – We guide, we recommend, but never push.

Why We’re Different

We’re not the biggest store — intentionally.
We focus on craftsmanship over catalogs and curation over clutter.

Scent. Soul. Story.
And people at the center of it all.