Launched under Sterling Parfums in the United Arab Emirates, Flavia is crafted to deliver accessible luxury in perfumery. The line spans a wide variety of compositions-from fruity and floral to woody and leathery-designed for both women and men globally, with strong performance at a value price point. For example, Flavia’s “Noir Cuir” opens with cardamom and leather, travels through jasmine and settles into a warm leather-wood base. As part of Sterling’s broader portfolio, Flavia represents the brand’s commitment to blending Middle-Eastern fragrance heritage with contemporary style, making quality scents accessible to a broad audience.
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