Founded in the United Arab Emirates and now a family‑run business in its third generation, Lattafa draws from deep Emirati perfumery traditions while embracing global style and trends. With a portfolio of over 2,000 products and distribution reaching more than 120 countries, the brand offers everything from bold ouds and amber‑rich orientals to fresh florals and modern unisex compositions. Known for tremendous value and strong performance, Lattafa blends heritage‑rich ingredients like oud, saffron, leather and vanilla with contemporary design and smart pricing—making Arabian luxury accessible.